2014’s TOP TIPS For Exhibitors

exhibitions-display

Imagine profiting from the passing trade of the UK’s busiest shopping street at a fraction of the rental cost, and every visitor belonging to your target market…..? Companies seeking the promotional edge and looking for innovative and targeted pathways to reach their target market, are quickly turning to exhibitions and festivals. Such events offer a unique promotional medium, allowing two-way personal interaction between consumer and company. Unlike most advertising mediums exhibitions enable customers to touch, see, smell & feel products and then ask questions. With a little market research and input from clients and other experts in the exhibition industry, we’ve come up with 4 TOP TIPS for 2014 that will allow you to make the most of your exhibitions on the day and after the event. Take a little time to think about and plan:

  1. How you will interact with people on the day?
  2. How do you decipher who’s a consumer and who’s trader?
  3. Asking visitors who they are and why they’re attending?
  4. How you will engage with visitors after the exhibition?

 

Below you can find a clear guide as to how exhibitions can help you grow and how to maximise the events you attend with a simple and clearly defined process that helps you to:

  • Increase your company/brand profile
  • Increase sales turnover
  • Launch new products
  • Clear old products
  • Discuss sample products
  • Educate customers
  • Support distribution channels
  • Increase your customer database
  • Receive customer feedback
  • Generate leads

Exhibition Banners for high [...]
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By |June 17th, 2014|Blog|0 Comments

A Positive Outlook for 2014

Marketing Data for 2014

Q4 2013 Quarterly Economic Survey

The British Chambers of Commerce’s Q4 2013 Quarterly Economic Survey (QES) provides further evidence that the UK economy is growing at a solid pace, and could even strengthen in the short term. The Q4 survey, made up of responses from nearly 8,000 businesses, shows improvements in most areas for both the manufacturing and service sectors, and that all key balances are stronger than their long-term historical averages.

Sourced: British Chamber of Commerce.Read the full report here: British Chamber of Commerce

 

By |December 31st, 2013|Blog|0 Comments

Brand Identity

What is Brand Identity?

A logo isn’t your brand, nor is it your identity. Logo design, identity design and branding all have different roles that together, form a perceived image for a business or product.

Many people believe a brand only consists of a few elements – colours, fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more than that.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.


What is identity design?

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within the company, usually assembled within a set of guidelines. These guidelines usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The identity or ‘image’ of a company is made up of many visual devices:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees)
  • Signage (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, smell, touch, etc.)
  • Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole.

The […]

By |April 9th, 2013|Blog|0 Comments

Staff Training – Developing your team

Staff training Manchester

Staff Training

Formal qualifications are necessary for skilled jobs. Are your staff up to date with the latest technologies, industry standards work-related skills, techniques and product knowledge?

Making the most out of staff training

The most effective way to develop your staff and teams is quite different from formal skills training. Let’s face it many employees regard quite training negatively. They’ll do it of course, but they won’t enjoy it much because it’s about work, not about themselves as people. The most effective way to develop people is instead to enable learning and personal development, with all that this implies.

What kind of staff training can assist my company

3 of our most popular courses for enhancing staff productivity and team building are as follows

  • Customer Service: level 2 & 3
  • Business Admin: level 2 & 3
  • Team Leading: level 2 & 3

On completion of each of the courses you will gain a recognized Level 2 technical certificate awarded by:

EDI (Educational Development International)

Once staff are accredited with level 2 they can apply for  opportunity for you level 3 accreditation.

The courses run for four days from Monday to Thursday between 10:00 am and 15:00 pm. We also have a pickup and drop off service available for people who wish to take part in these courses.

For more information about the course options that are available and your eligibility for them, please contact our office.

By |April 9th, 2013|Blog|0 Comments