Imagine profiting from the passing trade of the UK’s busiest shopping street at a fraction of the rental cost, and every visitor belonging to your target market…..? Companies seeking the promotional edge and looking for innovative and targeted pathways to reach their target market, are quickly turning to exhibitions and festivals. Such events offer a unique promotional medium, allowing two-way personal interaction between consumer and company. Unlike most advertising mediums exhibitions enable customers to touch, see, smell & feel products and then ask questions. With a little market research and input from clients and other experts in the exhibition industry, we’ve come up with 4 TOP TIPS for 2014 that will allow you to make the most of your exhibitions on the day and after the event. Take a little time to think about and plan:

  1. How you will interact with people on the day?
  2. How do you decipher who’s a consumer and who’s trader?
  3. Asking visitors who they are and why they’re attending?
  4. How you will engage with visitors after the exhibition?


Below you can find a clear guide as to how exhibitions can help you grow and how to maximise the events you attend with a simple and clearly defined process that helps you to:

  • Increase your company/brand profile
  • Increase sales turnover
  • Launch new products
  • Clear old products
  • Discuss sample products
  • Educate customers
  • Support distribution channels
  • Increase your customer database
  • Receive customer feedback
  • Generate leads

Exhibition Banners for high [...]
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